4 Tools for Social Media Management

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In my last post, I shared some blogging tips regarding saving time. This post is no different, except that it deals more specifically with tools for social media management because let's face it: social media is the way to get your brand out there. Engaging frequently with your audience on social media is essential to growing your brand and enhancing your online presence. What's more, to keep on improving, you'll need to track your analytics. The problem is, with so many social media tools available, your campaigns can end up being time-consuming and difficult to monitor. The solution to managing your social media accounts can be achieved easily with any of these four software tools.


Buffer is an excellent choice for managing all of your social media content. You’ll no longer need to log in separately on LinkedIn or Facebook or Instagram. Buffer allows you to log in to all accounts via one single platform. With Buffer, you can schedule posts and upload the posts you’ve created with one simple click. Buffer is easily integrated with tools such as Wordpress or RSS readers, should you rely on these for your content needs. With Buffer, you can add any post that you’ve created to a queue, and from here, the app takes control of when to post. You’ll receive some handy analytics features which can help you to see which of your content has been the most popular. Info includes retweets, mentions, and the number of clicks.

Sprout Social

Sprout Social is a great piece of software that allows you to work on your social marketing plans and build relationships via social communication. Using the app, you can access an excellent social media management solution plus helpful analytics. There are plenty of handy features to take advantage of, including social CRM, monitoring, publishing, collaboration, and a smart inbox.


Sendible is a business platform to facilitate and manage audience engagement, analytics, and social monitoring, which sounds very 1984 but actually just means analyzing your readers' reactions to what you're publishing and using that information to create more targeted campaigns. Besides that, one of the top benefits of the software is that you can measure ROI straight from the social dashboard. With Sendible, you can drive leads and access marketing automation as well as CRM tools. You can also use the software to assign tasks and approve workflows, which is A+ if you run your blog with a small team. Other key features of Sendible include customer engagement, brand building and monitoring, scheduling posts, and managing clients.


Hootsuite is currently the most popular social media management tool out there, and it's the one that I've been using the longest and most widely. Back when I was in college, there was a time when I was managing social media for my on-campus job; my remote, off-campus internship; my blog network (shoutout to my IHC peepz); and this blog at the same time, and it worked seamlessly on Hootsuite. Using the software, you can gain full control of your social media campaigns - you can connect with clients, review responses, or schedule updates. Social platforms accessible right from Hootsuite include Instagram, Facebook, Twitter, LinkedIn, and Foursquare. With Hootsuite, you can also connect to third-party apps such as MailChimp, Tumblr, or Evernote. You’ll save yourself lots of time with Hootsuite, and you'll get yourself some actionable data to supercharge your ongoing campaigns.

When it comes to your social media strategy, ensure that you revise your campaigns all the time. Call upon the services of an SEO expert to enhance the quality of your digital marketing. Seek all the blogging tips you can and put real time and effort into designing creative content.

Have you tried these tools? What other tools work for you?

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